does Twitter need to catch up with Facebook to stay afloat?

by Blog Boss 30. October 2009 20:00

On one end you may have heard about the $100 million worth of capital Twitter recently secured and on the other end there is talk in the tweet-verse that Twitter isn't holding pace with Facebook. The question is does Twitter even need to keep up with Facebook? While both Twitter and Facebook have a nice social media package they are uniquely different. While the differences are many, for the most part it looks like this;

Twitter

1.) Micro Blogging - streams of text favorable towards short conversations and blogging.

Facebook

1.) Sharing - pretty much anything - pics, links, status - you name it.

From a job search perspective, Twitter is more favorable towards finding a new job or career based on the fundamentals of how Twitter works. Again, short fluid streams of text that anyone can track via hashtag or going directly to a friend's or follower's page. From there its simply connecting with the tweeter and asking for help, in the form of a job recommendation or whatever else the tweeter might be privy to.

Facebook on the other hand is a large sort of warehouse - like say Walmart, but only full of people instead. The sheer size and lack of clear delineation of people in Facebook makes it somewhat difficult to link with NEW people of common interest - especially if it's job related. If you're still struggling to see what i mean, compare LinkedIn to Facebook. People know why they are on LinkedIn right? They are there for networking - which almost always is something work or job related. Now if you ask the question why are people on Facebook, you might get puzzled. Why? Who knows why folks are on Facebook, since Facebook has a lot going on with its platform. Moreover from personal experience there are a lot of people on Facebook who simply want to share pictures and comment about what they're doing for the weekend. This doesn't go to say that you can't find your way in terms of making job connections on Facebook. Instead, it will likely be considerably more of a time investment than it would on Twitter.

So while both Twitter and Facebook have a market for social networking; Twitter doesn't need to follow Facebook to stay afloat. Facebook would win that fight since Facebook has their hands in almost everything - as far as staying in touch via the internet goes. On the other hand, Twitter has a nice niche that it can continue to leverage. Moreover, Twitter is becoming more and more useful with social networking for a job. You don't seem to hear that when it comes to Facebook - now do you? Cool

 

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